Free Content from Industry Partners


The Segment of One

Pharma marketers, your customer list is growing. Payers, physician groups, and more empowered patients are right up there with doctors on the list of people you need to reach—with a consistent message that somehow also feels tailored to each customer’s unique needs. Not an easy task. This report shows you how successful pharma marketers are using Big Data and analytics to map the patient journey, segment customers more precisely than ever before, and deliver relevant, in-context information to the right people at the right time.

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Webinar: New-to-Brand Patient Challenges—What's the Rx?

Studies show 30% of newly prescribed patients never pick up their medicines. That can have serious consequences for the 117 million Americans who suffer from chronic conditions. Learn how pharma can enlist doctors to help curb first-fill abandonment, and increase brand awareness in our free webinar.

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Segmenting and Targeting Healthcare Professionals

Patient care is a team effort, and Pharma can be a key player—if they understand how to reach the right healthcare professionals (HCPs) with the right messages at the right time. In this free report from FirstWord, technology and pharma marketing experts give you practical advice for segmenting and targeting HCPs. You’ll learn which technologies to use, which approaches are most effective, how to structure your organization and train key roles, and what pitfalls to avoid.

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Physician-Patient Engagement: the impact of digital technology

FirstWord surveyed nearly 200 cardiologists and endocrinologists from the US and EU5 to find out how digital health technologies are changing the way physicians engage with patients. Get the survey results, broken down by specialty and region, in this free report. You’ll learn how wearable devices, mobile apps, telemedicine, electronic medical records, and a host of other technologies are influencing health outcomes, patient behaviour, and treatment decisions. Plus you’ll discover which technologies are having the biggest impact.

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The Future of Medical Conferences

Virtual medical conferences are on the rise, for reasons ranging from shrinking budgets to more stringent regulations to shifting demographics. This survey report from FirstWord. reveals how conference attendance is likely to change in the next five years. You’ll find out how many virtual and in-person events healthcare providers (HCPs) plan to attend, discover what’s driving the move to virtual conferences, and learn how they’re affecting HCPs’ access to knowledge and education.

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The State of Orphan Drugs

Orphan drugs are expected to account for one fifth of prescription drug sales by 2020. This free report will help you understand the biggest challenges and opportunities facing manufacturers as the market evolves. You’ll get the near-term outlook on R&D, market access, and commercialisation for orphan drugs, and find out why engaging patients and payers is both more important, and more complicated for orphan drug companies. Candid comments from doctors, pharma execs, and other experts highlight the report’s key takeaways.

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The State of Multichannel Marketing

If you think multichannel marketing means pushing the same message out to multiple channels, you’ve got it all wrong. A true multichannel strategy is about understanding what your customers need, knowing where they go to find trusted information, and engaging them with context-appropriate tools and content. This report shows you how successful pharma marketers create seamless, personalised cross-channel experiences that engage doctors, patients, and payers by giving them the right resources in the right channels at the right time.

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The 7 Essentials of Successful Health Economic Communications

The role of health economic data has never been more important. Learn about the seven essentials for the successful communication of health economic data to help ensure your audiences hear, understand and act upon the information.

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Multichannel Marketing: Focusing on a Healthcare Destination

Today’s consumers have choices about how and where they gather pertinent health information, and conversely, pharmaceutical companies have endless options on how, when and where to reach them. The plethora of options introduces a new quandary—where to begin? This white paper answers this question and highlights a healthcare destination that should not be overlooked in multichannel marketing plans.

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About the Industry Partner Showcase

FirstWord Pharma's Industry Partner Showcase features content published by our industry partners that may be of interest to FirstWord readers. This content is provided free of charge by First Word sponsors.

Are you an Industry Partner? Contact us to have your own content showcased.